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f/8 : 1/25s : 200iso : 110mm(focal length) : manual exposure
Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.
These mistakes shouldn’t be taken lightly. How your business is perceived in the Web 2.0 world will affect your reputation and your ability to connect with customers, associates and potential customers. (Who wants to hire a company that can’t even manage an engaging, thought-provoking blog?)
Sta.rtup.biz, a small-business social-networking site, recently had some thoughts on how small businesses are botching their forays into the social-media world. Here’s a look at some of the most common mistakes from them and other social-media experts:
– Bare Profile: Signing up for a Facebook account is the easy part. Before you blast emails to 1,000 of your customers and friends, a business should spend some time thoughtfully building a profile with an attractive photo, background and contact information.
– Too Little Personality: Lighten up. The social-media world is about engaging customers on a more personal level. Your “About Me” shouldn’t just be dry facts about your business. Make sure you add some personal touches. Humor often helps.
– Too Much Hype: Using social media shouldn’t be about blatantly selling a business. It’s about making connections and creating credibility so that people will like you and trust you and eventually want to buy from you. Use it to interact and meet new people – don’t get overly promotional.
– Not Enough Fresh Content: Engaging others through social media needs to be an ongoing, frequent process. You can’t just build a profile and let it sit idle. Preferably you want to be refreshing your content regularly (daily, if possible) so people come back for more.
What do you think of this advice? Anything else to add?
Photo: Getty Images
Source: http://blogs.wsj.com/independentstreet/2008/08/21/social-networking-common-mistakes-small-businesses-make/
GRAFTON, Wis. — A woman has been arrested for failing to return two books to the Grafton Library.
Heidi Dalibor was arrested after she failed to return the books, “Angels and Demons” and “White Oleander“, last year.“I said, what could they possibly do? They can’t arrest me for this… I was wrong,” Dalibor said.Dalibor did not respond to four notices from the library, two phone calls and two letters. The library forwarded the case to police, who issued a citation for Dalibor’s failure to return the materials or pay the fine. The citation included a court date, which Dalibor admits she ignored.With arrest warrant in hand, police showed up at Dalibor’s door and led her away in handcuffs.While the police have been criticized for going so far, the police chief said they simply followed the law.“None of this would have been necessary if she followed the agreement and returned the books,” said Grafton Police Chief Charles Wenten.Dalibor paid her $170 fine and was released.“I completely take responsibility for not paying my fine on time and not going to my court date,” Dalibor said.Still, she isn’t planning on returning the books.“I still have the books and I don’t plan to return them because they’re paid for now,” Dalibor said.
Watch video here:http://www.wisn.com/video/17259879/index.html
Copyright 2008 by WISN.com. http://www.wisn.com/print/17258567/detail.html
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Tonight around 7pm is my Basic Computer class for the public in the SBN Loft. I re-wrote my PowerPoint presentation for the class and tonight will be the first night I will use it. Hopefully the changes I made will focus more on the customer’s needs of learning the very basics of how to use a windows based computer.
